Payal Juthani
Coke Studio.jpg

CokeStudio

 

Coke Studio - Sounds of Happiness

 

Coke Studio India sought to bring the various genres of Indian music together in order to create a new sound that would be liked by all. In order to combine the music of India with the philosophy of Coke Studio we designed a unique calendar, under the tutelage of the great Taufiq Qureshi. Consisting of twelve glass Coca Cola bottles, one for every month of the year. Each bottle is filled with carefully selected elements that reflect the music of a particular time. Shaken in the proper way the bottles resonate with the sound of that time. Thereby creating a truly Indian symphony for the year 2012.

 
Coke bottles converted to percussion instruments based on the festivities of the month

Coke bottles converted to percussion instruments based on the festivities of the month

Specially designed Crate Stand to hold the bottles & calendar. Individual tags with instructions to create sound.

Specially designed Crate Stand to hold the bottles & calendar. Individual tags with instructions to create sound.

Customized bottle caps depicting the months.

Customized bottle caps depicting the months.

Every month had a special description explaining the relevance of the 'Sound of the Month'

Every month had a special description explaining the relevance of the 'Sound of the Month'