From zero to standout
I design intelligent systems at the intersection of empathy and engineering to drive growth.
Design leader with 20+ years across fintech, productivity, healthtech, and B2B—shaping products from startup scrappiness to global scale. My work has been recognized at Cannes, One Show, and D&AD, and I’ve served on the Grand Jury of the New York Festivals.
Why me?
A hands-on design partner bringing taste, precision, and speed to every leap forward.
My toolkit
Depth: uncover human signals
[ User Research ] [ Competitive Scan ] [ Segment Survey ]
I lead with evidence, drawing from user and market insights to uncover hidden opportunities and behavioral shifts that drive lasting product-market fit and compounding growth.
Momentum: action towards traction
[ Product Design Strategy ] [ Design Sprint ] [ Journey Mapping ]
I cut through ambiguity with fast, collaborative sprints that turn ideas into momentum. Resulting strategy drives near-term wins that prove value early and create momentum for what’s next.
Scale: design resilient ecosystems
[ Architecture Design ] [ UX/UI Design ] [ Design System ]
I design adaptive systems that evolve with customer needs — blending craft and technical depth to create experiences that stay relevant, earn loyalty, and scale fast with less.
Edge: craft your distinct identity
[ Branding Design ] [ Brand Language ] [ Vision & Positioning ]
I shape brand system that connects purpose to expression — translating a brand’s core into visuals and voice that stay consistent, stand out, and build genuine connection with customers and investors.
Select work pieces
Multi-sided platforms | KnowNow - McKinsey multimedia knowledge tool
Software integration | McKinsey data loss prevention 3rd party integration
Systems thinking | Credit line management products
Designing for friction | Credit line reinstatement
XFN Design sprints | Charge card E2E CX
Design systems | Synap - virtual loan application system
Scaling a multi-sided MVP | Synap - virtual loan application system
User Journeys | CX Strategy
Scalable POC | Nokia wearable - mobile app integration
Brand standards + systems | Nokia Wearable
Designing for Data | Expertise search redesign
Designing with Data | UX segments strategy