From zero to standout
I help founders turn napkin ideas into
success stories that are hard to put down
Design leader with 20+ years across fintech, productivity, healthtech, and B2B — from scrappy startups to multi-billion-dollar companies — designing systems that drive adoption, growth, and measurable business impact.
My work has won awards at Cannes, One Show and D&AD and has been featured in Archive and Communication Arts. I have also been part of the Grand Jury of New York Festivals.
Why me?
A hands-on partner bringing taste, precision, and speed to every leap forward.
[ User Research ] [ Competitive Scan ] [ Segment Surveys ]
Depth: decode human signals
I lead with evidence, drawing from user and market insights to uncover hidden opportunities and behavioral shifts that drive lasting product-market fit and compounding growth.
[ Architecture design ] [ UX/UI Design ] [ Design Systems ]
Scale: resilient design ecosystems
I design adaptive systems that evolve with customer needs — blending craft and technical depth to create experiences that stay relevant, earn loyalty, and scale fast with less.
[ Product Design Strategy ] [ Design Sprints ] [Journey Maps ]
Velocity: actions towards traction
I cut through ambiguity with fast, collaborative sprints that turn ideas into momentum. Resulting strategy drives near-term wins that prove value early and create momentum for what’s next.
[ Branding Design ] [ Brand Language ] [ Vision and Positioning ]
Edge: your distinct identity
I shape brand system that connects purpose to expression — translating a brand’s core into visuals and voice that stay consistent, stand out, and build trust with customers and investors.
I design adaptive systems that evolve with customer needs — blending craft and technical depth to create experiences that stay relevant, earn loyalty, and scale fast with less.
Select work pieces
Multi-sided platforms | KnowNow
Software integration | Data Loss Prevention solution
Systems thinking | Credit line management products
Designing for friction | Credit line reinstatement
XFN Design sprints | Charge card E2E CX
Design systems | Synap - virtual loan application system
Scaling a multi-sided MVP | Synap - virtual loan application system
User Journeys | CX Strategy
Scalable POC | Nokia wearable - mobile app integration
Brand standards + systems | Nokia Wearable
Designing for Data | Expertise search redesign
Designing with Data | UX segments strategy
