From zero to standout

I design intelligent systems at the intersection of empathy and engineering to drive growth.

Design leader with 20+ years across fintech, productivity, healthtech, and B2B—shaping products from startup scrappiness to global scale. My work has been recognized at Cannes, One Show, and D&AD, and I’ve served on the Grand Jury of the New York Festivals.

Let's Talk


Why me?
A hands-on design partner bringing taste, precision, and speed to every leap forward.


My toolkit

Depth: uncover human signals

[ User Research ] [ Competitive Scan ] [ Segment Survey ]

I lead with evidence, drawing from user and market insights to uncover hidden opportunities and behavioral shifts that drive lasting product-market fit and compounding growth.

Momentum: action towards traction

[ Product Design Strategy ] [ Design Sprint ] [ Journey Mapping ]

I cut through ambiguity with fast, collaborative sprints that turn ideas into momentum. Resulting strategy drives near-term wins that prove value early and create momentum for what’s next.

Scale: design resilient ecosystems

[ Architecture Design ] [ UX/UI Design ] [ Design System ]

I design adaptive systems that evolve with customer needs — blending craft and technical depth to create experiences that stay relevant, earn loyalty, and scale fast with less.

Edge: craft your distinct identity

[ Branding Design ] [ Brand Language ] [ Vision & Positioning ]

I shape brand system that connects purpose to expression — translating a brand’s core into visuals and voice that stay consistent, stand out, and build genuine connection with customers and investors.

Select work pieces


Multi-sided platforms | KnowNow - McKinsey multimedia knowledge tool


Software integration | McKinsey data loss prevention 3rd party integration


Systems thinking | Credit line management products


Designing for friction | Credit line reinstatement


XFN Design sprints | Charge card E2E CX


Design systems | Synap - virtual loan application system


Scaling a multi-sided MVP | Synap - virtual loan application system


User Journeys | CX Strategy


Scalable POC | Nokia wearable - mobile app integration


Brand standards + systems | Nokia Wearable


Designing for Data | Expertise search redesign


Designing with Data | UX segments strategy

A full-service digital innovation partner.

Research

➝ Customer Interviews
➝ Prototype Testing
➝ Competitive Scan
➝ Mixed Method Research
➝ Segment Survey

Strategy

➝ Product Vision + Roadmap
➝ Journey Map + Service Map
➝ Adoption + Growth Strategy
➝ Design Sprints + Workshops
➝ Pitch Decks

Execution

➝ App Design
➝ Website Design
➝ Design System
➝ Information Architecture
➝ Wireframe + Rapid Prototype

Branding

➝ Logo Design + Visual Identity
➝ Brand Positioning
➝ Brand Language
➝ Iconography + Illustration
➝ Marketing Collaterals

Let’s talk