Payal Juthani

About Me

No, Watson, this was not done by accident, but by design 

- Sherlock Holmes


No, Watson, this was not done by accident, but by design - Sherlock Holmes


I am a New York based multidisciplinary designer with 16+ years of experience. I create meaningful design through user experience, branding, product, interaction, technology and storytelling. My approach to design is shaped by inquiry and research, ensuring that my ideas are both creative and effective. In the last few years, my work is focussed around user experience and user interactions. I believe in plotting every pixel to purpose and precision.

My work has won awards at Cannes, One Show and D&AD and has been featured in Archive and Communication Arts. I have also been part of the Grand Jury of New York Festival and judged some of the India's biggest award shows. I began my career in India and moved to the USA in 2014 with the intention of flexing my skills in new ways and in new mediums, with a specific focus in digital.

My Resume