I help turn early ideas into products customers adopt and love, balancing speed to market with the systems needed to scale.
With 20+ years taking products from 0→1 through scale in fintech, productivity, healthtech, and B2B, I flex across research, strategy and design to sharpen differentiation and drive customer growth.
My work has won awards at Cannes, One Show and D&AD and has been featured in Archive and Communication Arts. I have also been part of the Grand Jury of New York Festivals and judged some of the biggest award shows in India.
Multi-sided platforms | KnowNow
Software integration | Data Loss Prevention solution
Systems thinking | Credit line management products
Designing for friction | Credit line reinstatement
XFN Design sprints | Charge card E2E CX
Design systems | Synap - virtual loan application system
Scaling a multi-sided MVP | Synap - virtual loan application system
User Journeys | CX Strategy
Scalable POC | Nokia wearable - mobile app integration
Brand standards + systems | Nokia Wearable
Designing for Data | Expertise search redesign
Designing with Data | UX segments strategy
